There are many different sizes and formats of medium sized booths; the most common being 10x20 and 20x20. Other sizes in the category would be 20x30, 30x40 and various sizes in-between. The formats are inline booths, island booths, peninsula and split islands. Inline booths are side by side. Typically, 10x20 they will be up against a wall/structure or in rows back to back. Island booths are 4 sided with aisles in front, back and either side. (Almost always 20x20 and up.) Peninsula are 3 sided with an aisle in front and either side. Split-islands are peninsulas that share a common back wall.

Medium Exhibits

What situations are good for Medium sized exhibits:

  • High level of professionalism.
  • Companies that may be looking to shift their presentation focus to their event staff/ sales team over their product
  • Great for expressing quality of products
  • Space constraints from the venue (or if the exhibit will be used at many venues) may not allow for Large Exhibits
  • Reduced shipping costs for international use
  • Exhibits where inventory might need to be monitored more closely
  • Medium sized exhibits cost less that Large Exhibits
  • For smaller goods medium sized exhibits may create better psychological closure
  • Some company cultures want a balance between being perceived as being conservative and still profitable
  • Medium sized exhibits can sometimes create a more social environment

Vertical Markets that usually use Medium Sized exhibits:

1. Banking & Financial Services
2. Education
3. Engineering
4. Energy
5. Food and beverage
6. Insurance
7. Technology
8. Telecommunications
9. Transportation (Travel)
10. Fast-Moving Consumer Goods (FMCG)
11. Healthcare/ Pharmaceuticals
12. Manufacturing
13. Retail