Lucas Oil had been going to aapex with a generic system. Their Team recognized that they needed a big facelift to change things and give them a greater exposure to their industry.
We started by stepping up their exhibit with new graphics, their graphics team worked really well with our team to create amazing graphics. We changed their format… they wanted to use cars in their exhibit, they had a monster truck, a boat, so the size of the booth became flexible.
They went to AAPEX with huge success, then they went to Performance racing industry show. Subsequently they’ve continue to grow their exhibit. We’ve tacked on all sorts of interesting additions- we’ve done tents, point of purchase display, and a self contained product display.